What's On The Walls
Every photo was taken inside The South Store. Pick a section to walk that wall.
Two Stores, One Family
Capt. Bruce Hrobak opens the North Store before the sun is up, and Tanner and the crew hold down Stuart. Different water out the door, same family behind the counter. The Stuart shop has been on its corner for over 40 years.
THIS STORE
Stuart
The South Store. Same corner for over 40 years.
494 SE Monterey RdStuart, FL 34994
- Mon – Thu: 7:00 AM – 7:00 PM
- Fri – Sat: 6:00 AM – 8:00 PM
- Sun: 6:00 AM – 6:00 PM
OUR SISTER STORE
Port St. Lucie
The North Store. Doors open before sunrise.
10602 S US Highway 1Port St. Lucie, FL 34952
- Mon – Thu: 6:00 AM – 7:00 PM
- Fri – Sat: 5:30 AM – 8:00 PM
- Sun: 5:30 AM – 6:00 PM
The Bait Wall
Regulars will tell you: the shiners are the best around and the shrimp come in three sizes. If it swims here, we carry what catches it.
LIVE BAIT
- Live shrimp in three sizes
- Wild live shiners
- Live minnows & mullet
- Worms & fresh saltwater bait
TACKLE
- Rods, reels & full setups
- Inshore & offshore rigs
- Cast nets & crab traps
- Daddy Mac, DOA & Bass Assassin lures
AT THE COUNTER
- Rod & reel repairs
- Hand-rigged trolling squids
- Straight advice on where to fish
- Veteran & military discounts
WHAT'S BITING
The Dock Report
Word from the counter on what the fish are eating and the bait to bring. Hot right now: Snook, Mangrove Snapper, Largemouth Bass.
UPDATED JULY 31, 2026 · TREASURE COAST
The Dock Report
Snook are stacked at the spillways and the shiner tanks are full.
- SnookSALTHOTBuy the bait: Live shiners & big shrimp at the spillways
- TarponSALTSTEADYBuy the bait: Live mullet off the beach, small ones at the spillways
- Mangrove SnapperSALTHOTBuy the bait: Small live shrimp around the bridges
- RedfishSALTSTEADYBuy the bait: Cut bait & live shrimp near the power lines
- Largemouth BassFRESHHOTBuy the bait: Wild live shiners, our specialty
- Peacock BassFRESHSTEADYBuy the bait: Live shiners & small jerkbaits in the canals
4.6 STARS ACROSS 400+ GOOGLE REVIEWS, BOTH STORES
“The joy Bruce and Tanner brought to my son to help him learn about fishing was outstanding! A memory he will never forget getting his first rod and reel and supplies from you guys.”
Trophy Water
Salt out one door, fresh out the other. Peacock bass in the canals, snook at the jetty, sails offshore. Caught by our customers and crew, on bait from our tanks.
Straight Answers
The questions we get at the counter, answered the same way we answer them in person.
What live bait do you carry?
Live shrimp in three sizes, wild live shiners, live minnows and mullet, plus crickets, worms, and fresh saltwater bait. The shiners are the best around, and regulars will tell you the same.
What time does the Stuart store open?
Mon - Thu: 7:00 AM - 7:00 PM, Fri - Sat: 6:00 AM - 8:00 PM, Sun: 6:00 AM - 6:00 PM. We are open seven days a week, and the doors open early enough to get bait before first light.
Do you repair rods and reels?
Yes. We handle rod and reel repair right at the counter, and we rig trolling squids by hand.
How many locations does Billy Bones have?
Two family-run stores on the Treasure Coast: the North Store at 10602 S US Highway 1 in Port St. Lucie and the South Store at 494 SE Monterey Rd in Stuart, on the same corner for over 40 years.
Do you offer veteran or military discounts?
Yes. Veteran and military discounts are available at both stores. Ask at the counter.
Can bait and tackle shops buy from you wholesale?
Yes. The family also runs Coastal Fishing Supply, our wholesale terminal tackle brand. Shop owners can request the dealer price list at coastalfishingsupply.com.
Walk In A Customer, Leave Part Of The Family
This water is the family business. When toxic algae hit the Treasure Coast, Capt. Bruce took the fight all the way to the White House podium in 2019 to stand up for the river his customers fish. People come back because the crew tells them the truth about the bite. This site just makes sure they can find the door.
Call The South Store